Our Team

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Founder - Xavier Oon

Xavier is passionate about exploring the intersection between Generative AI and Creativity. With over 2 decades of experience as founder of Singapore’s Motion Design studio CRITICA in the advertising industry, he brings a unique perspective to the field of AI art, combining his technical expertise with a deep appreciation for aesthetics and creativity. Having adjunct lectured After Effects Animation for Nanyang & Singapore Polytechnic students, he brings a wealth of experience in teaching young minds to achieve their future potential.

Leading Pedagogy & Curriculum Development, Xavier and his team of AI Trainers are committed to helping children/teenagers & professional adults discover the limitless possibilities of AI in the world of art, storytelling & coding. He believes that AI can be a powerful tool for artists, designers, writers & coders, enabling them to explore new forms of creative expression and push the boundaries of what is possible in the realm of content creation.

Whether your child/teen is an aspiring artist or novelist, or simply curious to the world of AI tools, Xavier is an industry professional who can help them unlock their creative potential and take their passion to the next level. With his guidance and expertise, they will be able to enhance their school work and beyond.

He occasionally writes about the issues facing today’s teenagers. Read his articles here.

Credentials

  • Over 24 years of Industry Experience, worked with Fortune500 companies
  • Won over 12 TV Advertising Awards
  • Founder of 3 companies
  • Lectured in Local Polytechnics
  • Proficient in Adobe Suite, Cinema4D, Da Vinci Resolve
  • Prompt Engineering, ComfyUI, Stable Diffusion Automatic111
  • Midjourney, KlingAI, Higgsfield, Nanobanana, Leonardo, Magnific
  • Claude Code, Codex, Cursor, Antigravity, VS Code, MTCode
  • Unreal Engine, CapCut, Roblox Studio, Buildbox

Xav is also an avid tech enthusiast who has a keen interest in home automation. For him, the idea of automating various aspects of his home – from the lighting and temperature control of the aircon to the audio systems – is not just a convenience, but a way to simplify and streamline his daily life. In addition to his interest in home automation, Xavier also has a passion for algorithmic trading. He is fascinated by the idea of using advanced algorithms and machine learning techniques to analyze market data and make automated trading decisions.

“Children must be taught how to think, not what to think.”

Margaret Mead

“What to think” (Indoctrination): Forcing children to memorise facts, rules, or specific beliefs without questioning them.
This creates passive followers who rely on others for answers.
“How to think” (Empowerment): Teaching children tools like logic, curiosity, and skepticism.
This helps them evaluate evidence, question information, and form their own independent conclusions.

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AI Trainer - Yuan Jie

Yuan Jie enjoys motivating young creators to explore their creative potential. He specializes in guiding children and teens to confidently use cutting-edge tools like ChatGPT, AI Art generators, and vibe coding IDE platforms. Yuan Jie’s goal is to bridge the gap between design and technology, making AI approachable, fun, and empowering for young learners as they explore new ways to express their ideas and creativity.

Trained in Industrial Design and Motion Graphics, Yuan Jie brings a hands-on, exploratory approach to creative technology. He’s built Figma plugins, experimented with AI and computer vision, and developed interactive experiences using projection mapping. He is also a practicing Product Designer with a unique blend of experience across UX, motion design, and front-end development. His past design experiences include CoinGecko, Binance, Grab, and ShopeePay, tackling problems from fraud detection to payments.

Credentials

  • Over 6 years of Industry Experience
  • Proficient in Adobe Suite, Figma, C4D
  • Cursor AI, VS Code, Claude Code
  • Prompt Engineering, Midjourney, Leonardo, Freepik AI, ChatGPT, Gemini, Google Veo, CapCut
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AI Trainer - Woon Yen Cheng

Woon is passionate about nurturing the next generation of creators by helping students and young learners explore AI in a way that feels approachable, hands-on, and creatively empowering. Driven by curiosity, Woon considers himself a lifelong learner who enjoys exploring new tech, ideas and workflows. Woon actively uses tools such as Claude, Codex, and agentic AI platforms to enhance modern creative pipelines and everyday productivity.

Woon comes from the Motion Design industry, with over 7 years of experience across 2D/3D creative production in commercial advertising. Having worked on campaigns and branded content across the APAC region for brands such as SK-II, La Mer, Tiger Beer, Samsung, Lazada, Riot Games, and Lalamove, he brings a practical industry perspective to the evolving intersection of AI and creativity.

Credentials

  • Over 7 years of Motion Design Industry Experience
  • Proficient in Adobe Suite, Cinema4D, Redshift, After Effects
  • Midjourney, Magnific, Leonardo, Seedance, Higgsfield, KlingAI
  • Prompt Engineering, Claude Code, OpenAI Codex, VS Code, Cursor
  • Agentic AI Systems such as Hermes and OpenClaw

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn.”

Alvin Toffler

AI Trainer - Fadhil

Fadhil teaches AI and CapCut editing at Mind Theory. A multidisciplinary creative, he’s also a freelance actor with experience in both theatre and film, and has served as a drama instructor in schools such as Guangyang Secondary and Anglican High School — leading student teams to Distinction awards at the Singapore Youth Festival. Beyond the classroom, Fadhil also mentors neurodivergent adults in creating digital assets with VoxEdit, and blends his skills in multimedia and video editing into theatre productions and student showcases.

Credentials

  • Over 6 years of Industry Experience
  • Proficient in Capcut, VoxEdit, Roblox Studio
  • Prompt Engineering, ChatGPT, Vibe Coding, Cursor, VS Code, Claude Code
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Admin - Claire

Claire manages administration at Mind Theory while working from home and balancing life with her kids. She coordinates and communicates with parents on class timings and bookings, processes payments, and promptly responds to email enquiries. She also sends timely reminders about class dates and shares class photo updates with parents, ensuring everyone stays informed and connected. Her attention to detail and friendly approach help create a supportive environment for both students and parents.

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