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The Emergence of Enshittification The word 'Enshittification', originally coined by Cory Doctorow. During the 2010s, a Swedish gamer known as PewDiePie filmed himself reacting loudly to video games in his bedroom. It was simple, it was personal, and it worked. Around the same time, a group of friends calling themselves Dude Perfect turned endless trick shots into a global format. MrBeast once filmed himself counting out loud all the way to 100,000, and millions tuned in to watch. Perhaps these creators grew up watching the early Jackass series on MTV, the original template for filming yourself doing something reckless just to get a reaction. None of it was harmful. Most of it was fun. At first. The problem was never any single creator. It was the machine they were feeding. Every video had to beat the last one to survive the algorithm, so the stakes kept climbing. By the time [...] -
Singapore parent guide: how to use holiday breaks to surface your child’s real strengths. What to notice, what to book, what to avoid.
Established in Mar 2023, we are Singapore’s pioneering AI Education Provider, offering Gen AI holiday camps for children, teens, alongside Adult corporate workshops and Singapore Secondary School programs. Our parent company Critica, founded in 2005, is a leading Singapore motion design studio with decades of experience producing high impact creative work for the advertising industry.
Beyond education, our B2B arm, MT Labs, partners with organizations to design secure, production ready AI solutions tailored for real world business use. We design and deploy locally hosted, SMB grade private AI systems that run fully on your own infrastructure. Operate multiple large language models offline with complete data sovereignty, secure AI workflows, and scalable performance.